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Hey guys!

Hope you are all having a great start to the week!

Can you believe we are already entering the LAST week of August?!

Summer went by way too quickly…

And before we know it, September will be here.

For salespeople, this is actually a great time to pause and ask yourself:

What do I want my fall to look like?

Because the way you finish August can have a big impact on how you enter September.

If you’ve been putting off certain prospects, avoiding follow-ups, or telling yourself you’ll “get serious” about your pipeline in the fall…

Now is the time.

Here are three things I would focus on before September begins…

1. Clean up your pipeline

Before you start adding more leads, take a look at the ones already sitting in your CRM.

Who have you spoken to recently?

Who said “not right now”?

Who never responded?

Who showed interest but never booked the next meeting?

These people should not automatically be considered lost.

Sometimes, the opportunity simply needs better timing.

Go back through your pipeline and ask yourself:

Is there anyone I should be following up with before September?

You might be surprised by how many opportunities are already sitting there.

2. Set a sales intention, not just a goal

Instead of saying:

“I want to close 10 deals this fall.”

Think about how you want to sell.

Maybe you want to be more consistent with your follow-ups.

Maybe you want to make more cold calls every day.

Maybe you want to spend less time overthinking your outreach.

Or maybe you want to become more confident on the phone.

Your number is important.

But the habits you build to get there are what actually move the needle.

Choose one thing you want to do differently this fall, and make it part of your routine.

3. Start September before September starts

This is probably my biggest piece of advice.

Don’t wait until September 2nd to decide what your plan is.

Look at your calendar now.

Block time for prospecting.

Schedule your follow-ups.

Build your call lists.

Reconnect with old prospects.

And figure out exactly where you want to spend your time.

Because the reps who start September with a plan will already have an advantage over the ones who are still figuring it out.

The fall is coming.

So instead of waiting for a “fresh start,” use this last week of August to create one.

Take a look at your pipeline.

Set your intention.

Make your plan.

And most importantly…

Don’t wait for September to start taking action.

Finish August strong, and go into the fall with momentum.

Good luck!

Sara

WEEKLY SPOTLIGHT ✨

On September 27th, Zig.ai presents The Closers Only Club, an exclusive, invite-only NYC gathering for sales leaders, operators, and GTM builders redefining revenue execution.

I'm kicking off the night with a panel on the future of AI in revenue teams alongside sales leaders and AI experts, then handing the mic to performances by Funk Flex and Austin Millz. Spots are limited and going fast - request yours on the waitlist now.

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Sara Uy

Hi! I'm Sara Uy - founder of SellingSara. My weekly newsletters packs sales tips, lifestyle recommendations, and more into your Monday mornings.

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