Hey guys!

Have you ever met someone at a networking event, had an amazing conversation, exchanged contact information, and then completely forgotten to follow up?

I know I have!😂

It usually goes like this... you meet someone interesting at a dinner, connect with a potential client at a conference, or have a great conversation over coffee. You tell yourself you’ll reach out tomorrow, send them a LinkedIn message, or find a time to reconnect.

And then life gets busy. Another meeting, another call, another 50 emails in your inbox. Or if you're like me... you just lose their business card!

Before you know it, that connection is buried somewhere in your phone, and what could have been a great opportunity never goes anywhere.

And networking can work the exact same way as sales.

Making the connection is only the first step. What you do after the conversation is what turns it into an opportunity.

Too many people focus on meeting as many people as possible, but forget that the real value comes from building relationships over time. The best networkers know that one meaningful connection, followed by a thoughtful follow-up, can be worth more than 100 business cards sitting in a drawer.

I wanted to share three tips to keep in mind this week…

1. Don’t let a great conversation become a forgotten contact.

When you meet someone interesting, capture their information right away. Don’t rely on remembering on remembering their name, company, or what you talked about three days later.

Take a quick note about your conversation or something personal they mentioned. When you follow up, you’ll have a reason to reach out that feels genuine instead of sending another generic “It was great meeting you!” message.

The little details are what make people feel remembered.

2. Follow up while the conversation is still fresh.

We’ve all said, “I’ll reach out to them next week,” only for next week to turn into next month.

Don’t wait for the perfect time to reconnect. Send a quick message, share something relevant to your conversation, or suggest grabbing coffee.

3. Make staying connected part of your routine.

You don’t need to spend hours every day managing your relationships, but you do need a system.

This is something I’ve been thinking about a lot, especially as I’m meeting more people and building new relationships. I want to spend less time keeping track of contacts and more time actually connecting with them.

That’s why tools like Zig Mobile have been such a game changer. I can scan business cards, event badges, and QR codes to get contacts into my pipeline, so I’m not scrambling to remember who I met or where I put their information. I can even use Zig to prepare for meetings and organize my follow-ups.

Because the goal isn’t to collect more contacts. It’s to build relationships that actually go somewhere.

So here’s my challenge for you this week…

Think about someone you met recently but never followed up with. Send them a message. Reference something you talked about. Find a genuine reason to reconnect.

And the next time you meet someone new, make it a point to capture their information and follow up before the moment passes.

You never know which conversation could turn into your next big opportunity. But you’ll never find out if you let the connection end at the introduction.

Stay curious. Stay connected. And don’t let a great conversation be the last one.

Good luck!

Sara

WEEKLY SPOTLIGHT ✨

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