Hey guys!

Happy Monday!

Okay, be honest with me for a second…

How many of you have ever hung up from a cold call and immediately thought, “Ugh, I should’ve said THIS instead!”

Or you’ve practiced what you wanted to say in your head a million times, but the second someone actually picks up the phone, your brain completely freezes.

Trust me, you are NOT alone.

And honestly, I think this is one of the biggest challenges in sales.

We spend SO much time learning what to say on a cold call, but not nearly enough time actually practicing saying it out loud.

Because there’s a BIG difference between knowing what to say and being able to say it confidently when you’re put on the spot.

You can read every cold calling book out there. You can watch videos, save scripts, and write down every tip you hear.

But when a prospect answers and throws an objection at you that you weren’t expecting…

What happens then?

Do you freeze? Do you start rambling? Do you immediately try to get off the phone? 😂

This is exactly why practice matters SO much.

Make mistakes, get feedback, and try again.

You need to actually SAY the words. You need to hear how you sound. You need to get comfortable handling objections in real time, when you don’t have five minutes to think about your response.

And one of the BEST ways to get better at cold calling is through role-play.

I know, I know… role-play can feel awkward at first.

Nobody loves the idea of pretending to cold call in front of other people 😂

But here’s the thing…

It’s SO much better to make mistakes while you’re practicing than when you’re on a real call with your dream prospect.

Role-playing gives you the chance to test different openers, work through objections, and figure out what actually feels natural coming out of your mouth.

You can try something, get feedback, make an adjustment, and try again.

And the more you do it, the more confident you become.

You stop overthinking every word.

You get better at listening instead of just waiting for your turn to speak.

And you start to realize that you don’t need the PERFECT response to every objection. You just need to know how to keep the conversation going.

That’s what builds confidence on the phone.

Not memorizing a script.

Not hoping you get an easy prospect.

Actually practicing the conversations that make you nervous.

And that’s exactly why you should join my next Cold Call Lab on October 20th!

We’re going to get into the real stuff, with live cold call role-plays, practical feedback, and the opportunity to work through those moments that can make even experienced salespeople nervous.

You’ll get to see how these conversations play out in real time, learn how to handle different situations, and take away techniques you can actually use on your next call.

Because the goal isn’t to sound like a perfect salesperson.

It’s to sound like YOU, feel more confident, and know how to handle a conversation even when it doesn’t go exactly as planned.

We’ll practice together, work through the tough stuff, and hopefully make those next few cold calls feel a whole lot less intimidating.

See you there!

Sara

WEEKLY SPOTLIGHT ✨

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