Hey guys!

Happy last Monday of September ... crazy how fast September flew by!

And honestly…

It’s pretty crazy how quickly things are changing, especially with AI which is what I wanted to talk about today.

AI is completely changing the world of sales.

It can write your emails. It can research your prospects. It can help you build lists.

And it can summarize calls.

It can even help you figure out what to say next.

And I think that’s AMAZING.

But there’s one thing AI can’t replace…

Human connection.

A few weeks ago, I was talking to someone about how much sales has changed over the last few years.

The tools we have today are completely different from what we had when I first started selling.

We can automate more. Personalize more. Research faster.

And reach more people.

But at the end of the day, sales is still about having a conversation with another human being.

You can have the perfect AI-generated email.

The most impressive prospecting tool.

And the perfect sequence.

But if you don’t know how to actually connect with the person on the other side…

None of it matters.

Think about your own buying experiences.

You probably don’t remember the exact email a salesperson sent you.

But you probably remember the salesperson who actually listened to you.

The person who made you laugh.

The person who understood your problem.

The person who didn’t make you feel like just another name in a CRM.

That’s the part of sales that will never go away.

I think the biggest opportunity with AI isn’t to use it to replace the human side of sales.

It’s to use it to make the human side of sales BETTER.

Let AI do the research. Let AI help you save time. Let AI take care of some of the repetitive work.

And then spend that extra time doing what humans do best…

Having conversations.

Asking better questions.

Listening.

Building relationships.

Creating trust.

Because AI might help you get in front of more people…

But YOU are still the one having the conversation.

So as sales continues to change, don’t forget the most important tool you have isn’t a new AI platform.

It’s you.

Good luck!

Sara

WEEKLY SPOTLIGHT ✨

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